Route Thirty Six

Marketing Agency Survey 2018

Which of these describe an agency that you work with (tick all that apply)? *
Please select the marketing channels/types of output that your organisation use *
For which of the below channels are you currently increasing spend? *
Do you agree or disagree that the below aspects of a marketing agency are of high importance to your organisation? *
Do you agree or disagree that the below aspects of a marketing agency are of high importance to your organisation?
Speed of response
Quality of creative
Breadth of services
Geographical locality
Price
Size of agency
Out of hours support
Flexibility
Quality of Account Management
Personalities of the team
Understanding of your brand
Management Reporting Information
Marketing Technology (i.e. software)
Innovation
An implanted team/account manager
To be an extension of your team
To provide additional resource
Hitting project deadlines
Managing project timelines for you
Who else the agency works with
Being in their top 3 customers by spend
Experience within sector
What are your biggest challenges with current agencies (choose all that apply)? *
Would you agree or disagree that each of the below constitute a key objective for your team this year? *
Would you agree or disagree that each of the below constitute a key objective for your team this year?
Increase sales
Launch new products
Recruit new talent
Increase brand awareness
Launch new website
Rebrand
Incorporate the GDPR into strategy
Reduce agency costs
Which of these best describes your position? *